In 1903 and 1904, Grandview (or “Grand View” as it was generally called then) was being opened, with uncleared lots being offered in dribs and drabs in the early months, and then in a rush as 1904 began. By early 1904, one particular realtor — Dow, Fraser & Co. — seemed to have cornered the market and was offering hundreds of lots in the neighbourhood.
During the next couple of years, Dow, Fraser & Co. had a regular advertising space in the World newspaper, page 3 each Saturday, and they sang the praises of the neighbourhood they were boosting.
“Grand View — the prettiest situation in the city that affords you the advantages of tram service, pure air, lovely scenery, high and dry, above the fogs.” [24 Aug 1904]
“Grand View, the recognized coming district of the city … It has the tramline, and unsurpassed view of the entire city harbor and False Creek. High above the fogs it gets all the sunshine in winter time.“ [23 Jan 1905]
“A greater demand than ever has sprung up for their choice section of the city. Why? Every word we told you was so. It is high and dry; it is on the hill; it overlooks the city. Improved car service; new school; water mains, streets graded and opened; also sidewalk being laid.” [18 Sept 1905]
“Every buyer here is making money. There is a quick turnover, values steadily rising and development is rapidly taking place. Good car service, new water mains. A splendid $10,000 school building just completed and the city is rapidly pushing forward the street work in this section.” [12 Oct 1905]
With lots starting at $75 (with $10 down and the balance at $5 a month) it is no wonder the neighbourhood filled up so quickly!